Nike — Goodbye Hoof, Hello Nutmeg


A Panna (cage football) competition was the theme for Nike’s world cup promotion. This little square magazine was produced jointly with the creative team at Wieden+Kennedy London, FourFourTwo journalists and a massive team of designers to support the campaign. Almost everyone had a go. Most pages had about twenty versions. Thankfully it came out really well. There were many many meetings including a brief with myself and Tony Davison, W+K’s executive creative director.